Business Management is that branch of education which provides knowledge and training pertaining to planning, execution, supervision and analysis of a business enterprise. In this field of education, one learns about the establishment of a company or an organisation, and various functional levels such as production, financial, administrative, human resources, sales & marketing and others.
A business studies course will prepare students for the challenges of working within the 21st century business sector, an industry which has changed dramatically since the turn of the millennium thanks to technological developments and an economic crash. Most courses will not only study the practicalities of running a business on a day-to-day basis, but will also examine the impact which external factors can have upon consumer loyalty and purchasing patterns.
Business Management is open to students from all streams – Commerce, Science and Arts – and can be pursued at undergraduate (BBA/BMS), postgraduate (MBA/PGDM) and doctoral (FPM) levels.